5 Strengths of Promotional Products You Might Not Have Thought Of

What makes custom printed promotional products so effective? Why do we insist they are one of the most useful and effective ways to get a message across or promote a brand? We dig deeper than the typical answers of “It shows off a logo” or “A lot of people will see it.”

1. Promo products are TARGETED.

A properly selected promo item is laser-focused to your market. Unlike mass media types of advertising that are (hopefully) seen or heard by anyone even remotely paying attention, there’s much less “waste” with promotional items, which are typically given and appeal directly to your desired audience.  Think “rifle”, instead of “shotgun”.

2. Promo products are STICKY.

You may have heard that “sticky” marketing stays around, has a long shelf life, and a long-term advertising value. Good promotional products tend to be kept, used, and shared, giving them a life beyond the first impression.

3. Promo products are TANGIBLE.

When giving a promotional item — something tangible that a consumer actually touches — the medium becomes the message! Promos give you the opportunity to create a fun memory “hook”, such as a play on words or colorful imprint, that gives your message more impact.

4. Promo products are WELCOMED.

The right branded gift creates goodwill between the giver and the recipient. It’s one of the few forms of advertising people actually enjoy. They might skip through your commercial, but few people will turn down a great branded product — who ever got annoyed by a nice gift?

5. Promo products are ENDORSEMENTS.

By using or sharing a promotional item with your logo on it, it implies the user approves of your brand, and creates a more positive impression for those who see it. Branded gifts and giveaways are more than moving advertisements; they’re practically moving testimonials!

If you’re not using promotional items — or worse, have used them and not found them effective — please call us to discuss what might work better.

7 Promotional Items that are Perfect for Tailgating and Football Season (and 1 Extra Point)

Whether you’re taking advantage of the crowds at a tailgating event, or just offering giveaways that appeal to the sports fan, these are 7 you might not have thought of yet.

1. Drinkware & Accessories

From Koozies and  bottle openers, to reusable party cups and tumblers, these items will be kept and used again and again!

2. Hats

Color-coordinate your hat with team colors and get the die-hard fans pumped up and willing to wear your brand all year long!

3. Noisemakers & Spirit Items

There are plenty of ways to jump on the team bandwagon — temporary tattoos, inflatable noisemakers, pom-poms and more!

4. Sunblock & Sunglasses

It might be “fall”, but the sun is still shining at these games. Branded sunblock and imprinted sunglasses make a great giveaway.

5. Rally Towels

Show your team spirit by handing sports fans a great rally towel with your logo!

6. Folding Chairs

These folding Captain’s chairs make great raffle prizes and will be used year-round at outdoor events, camp sites, beaches, and family reunions.

7. Clear Totes

Many stadiums require the contents of a bag to be visible. You can add your logo and give recipients a useful see-through tote!

Extra Point: Hosting a space at tailgating or outdoor event? Here are a couple tips:

A branded bean bag toss (“corn hole”) or similar game is a fun way to occupy guests at your event while putting your brand front-and-center.

At Perry Office Plus, we’re here to help you brand and grow your business with promotional products. Call us at (800) 234-6605 or email promos@perryop.com to get professional promotional products help!

Trade Show Booth Games: 3 Things to Help Make them More Effective

Check out these ideas for trade show booth games!
All these can be branded with your logo, and you can add
your own prizes to the slots, using your own printer.

Not getting much from your trade show booth? Consider using a game to entice visitors to stop in and hear your pitch. Games generate buzz at an event, and get you a great return on your trade show investment.

1. “Pay” to Play!

Whether you get a business card, newsletter sign up, or being willing to hear a short pitch before they play, it’s a good idea to have a “price” to play the game or enter the giveaway. You’ll come away from your event with a larger prospect list.

2. For difficult games, offer consolation prizes.

If your game requires some skill like a Bean Bag Toss [shop bean bag toss games], or has a low chance of winning, offer a higher-end prize for winners, and less expensive gifts to say “thanks for playing”. They won’t walk away empty handed, AND they’ll have something branded to remember you by.

Higher end gifts might include:

  • Bluetooth speakers
  • Flashlights
  • Mobile power banks
  • Stainless steel water bottles

Consolation gifts might look like:

  • Plastic tumblers
  • Hand sanitizer sprays
  • Inexpensive sunglasses
  • Good quality pens

The same logic applies if you’re wanting to keep your costs down, but want to have an enticing game. For example, if you’re using a Prize Wheel [ shop prize wheels ], you could have a limited number of space with the higher end gifts and several with less costly items.

3. Capitalize on the “onlookers” with booth branding.

A crowd will often form around exciting games like a Prize Drop (commonly known as Plinko) [shop plinko games] or golf putt. Make sure the onlookers know who you are, even if you don’t get the chance to speak with them individually.

  • Brand your booth with stand-up banners, table covers, and easy-to-read signage.
  • Include displays with great images and benefits of working with you.
  • Place professionally printed materials near the front or corners of your booth.
  • Brand your game! Most games have the option for pre-printed graphics, or optional graphics you can create with your own printer.

No matter your industry, games are a great way to engage event attendees, and we can help you select the products to make it work.

Call (800) 234-6605 to speak with our Promotional Consultant or email promos@perryop.com to start working with Perry Office Plus on your next event!

4 Questions We Ask Before You Buy Promotional Products

When you discuss promotional products with our Promotional Consultant, we’ll ask you (at least) these four simple questions. Each is meant to save time, and get exactly the information needed to recommend products that meet your specific marketing needs. Who doesn’t like to save time? So let’s cut to the chase!

1. What’s the timeline?

Some products are available on a RUSH, but others can take WEEKS. We only want to offer you options that are available in your required timeframe.

2. What’s your budget?

We don’t want to suggest a $10 item if your budget is $2 per item! We can make better recommendations when we have a rough idea of your total budget — factoring in shipping, setup, and any needed art fees.

3. What’s the quantity needed?

We’ll want to check inventory to make sure that the imprintable items we’re suggesting are in stock.

4. What and who is it for?

If we know the type of event and the audience, we’ll be able to suggest much better items to boost your ROI. We wouldn’t want to suggest a high-tech giveaway for a children’s event, or an embroidered blanket for an outdoor summer event. Knowing the event and your audience will keep our recommendations on target.

That’s it!

That’s everything your Promotional Consultant will need in order to get you a quote on just the right items for your needs. Call us today to get started: (800) 234-6605 or visit perryop.com/promos to request a quote!

10 Products that Make You Feel More Organized Just Looking at Them

Feeling a little overwhelmed at the office and looking to de-clutter and get organized? Here are 10 office products to inspire you to organized greatness!

12-Compartment Organizer with Mesh Drawers
Organize much? You’ll enjoy every one of the 12 drawers here.

Master Vision Magnetic Calendar Combo Board, 48 x 18
So much organization in a shorter height, perfect for underneath overhead storage or in a cubicle. Feels like the best way to start a day. Right after coffee.

Post-It Full Adhesive Roll
Use it as a note or label! The Super Sticky adhesive sticks securely and removes cleanly and the dispenser allows you to pull and cut the perfect length every time. You can use it as a sticky note to leave reminders and notes, or use it as a label to identify rooms, doors, supply baskets, tool boxes, shelves, tubs, and more. The full adhesive back means  it won’t peel up until you’re ready to remove it!

Safco White Mesh Organizer
Use it as an inbox, a to-do box, or to keep on-going projects close at hand. Five 1″ wide vertical sections hold file folders, slim binders, magazines and more, while three 1″ horizontal sections accommodate any letter-size document. How fresh and fun is that white, right?

HON Flaghship File Cabinet
At 30″ high, this multipurpose filing and storage cabinet can also double as part of your worksurface. Check out the link for other configurations. And don’t forget our Furniture Team can help you find just the right storage for your needs — just call 800-234-6605!

Smead Expanding Project Organizer
One of our favorites around the office — this has 10 pockets for keeping track of multiple projects — or multiple parts of a larger project. Keep track of project progress, contacts and notes, all in one place.

Pendaflex Assorted Clear Poly Index Folders
This 10-pack of file sleeves is a great way to put a visual with your ongoing projects. Durable poly folders have color-coded strips, plus white, write-on tab at top for color-coded organization.

Smead Cascading Wall Organizer
Save desk space by utilizing often overlooked wall space! The six cascading pockets are removable to make viewing and access to documents easy, and an elastic cord closure allows you to contract all the pockets and secure them for transport. Bonus: It adds a pop of color to your workspace!

Safco Onyx Mesh Mobile File
Ever wish you could roll that file cabinet out of the way? This a great option, with two supply drawers, a file drawer, a top shelf, and sturdy casters to keep you rolling through your day.

Dymo LabelManager 500TS
Now THAT’S a label maker! This touchscreen, handheld label has a full-color screen that allows you to easily change fonts, format text, and add graphics to your customized labels. Compatible with labels from 1/4″ to 1″ widths, you’ve got a lot of options for getting everything labeled and in its place.

Shop the Perry Office Plus website at perryop.com for many more organization tools and supplies!

How to Choose a Promotional Product that’s GREAT, Even if Your Budget Isn’t

You’re planning your next promotional product for an event or initiative and you have a high end item in mind. Your budget might have other ideas — and that’s ok.

For every “high-end” item, there is a less expensive alternative that might be right for your audience (and certainly easier on your budget). Here are some ways you can scale back your wish list to choose an effective AND affordable promo!

$$$$ <— This … or this for less! —> $$
1. The full set? Do just a piece!
If an $8 Salon-Quality Manicure Kit is outside your budget, try a simpler Nail File Key Ring for under $1 each. Recipients will still appreciate its usefulness. You could even use it as a loyalty charm for repeat clients.

2. Full color? Simplify!
Instead of a $13 full-color branded smartphone case, a silicone “Smart Wallet” offers usefulness and branding in one, at a lower price point. You can even pop your business card inside each one as a handy way to distribute it.

3. Make a big splash? You could take the simpler option.
Instead of a $17 luxury logo’d towel, use an inexpensive branded Lip Balm with a high quality full-color label that will still be useful for days in the sun.

4. Instead of “Executive Style”, try “Functional & Affordable”.
Instead of a $4 metal stylus pen, add your logo to this less expensive Metallic Stylus Pen for less than $.80 each — attach it to a coupon for your product or services!

5. Items with a narrow appeal can cost more. Something universal helps!
Instead of a $15 stainless steel insulated tumbler, your audience might also like a more budget-friendly color-changing stadium cup — at less than $.89 each.

Bottom line: When your budget is limited, you can stretch your budget when you think outside the box!

Perry Office Plus would love to be your source for promotional products. Our dedicated consultant is on hand to guide and support your promotional needs from start to finish. Call today: (800) 234-6605 or email promos@perryop.com.

10 Imprinted Trade Show Giveaways that Attendees will Actually Keep

When your goal is to give your event attendees something that will stay with them and remind them of your brand — and it usually is, right? — you have to think strategically. These are categories to consider for your next trade show giveaway.

Electronics: Depending on the audience, a gadget not only gets attention, but is more likely to be kept than a pen. Consider a Mobile Device Charger or an LED Flashlight!

Mobile Device Charger

Light-Up Items: Something flashy is always a fun thing that attendees will carry around with them at the show and often keep for a while afterward. Consider bouncy Super Blinking Balls or these fun Flashing Rings.

Useful Conference/Trade Show Products: If your audience is the conference-going type, a handy padfolio, note pad, or bag is a great option with staying power. Keep it high-quality, as this crowd doesn’t like junk. Consider a Clear Value Note Pad, or a Wheeled Duffel Bag.

Useful for the Office: When attendees go home from the trade show or event, send them with something that would be a great addition to their desk, or helpful to have in their commute. Depending on your audience, add your logo to an Branded Adhesive Note Cube, a classy Wall or Appointment Calendar, or even a handy Lunch Cooler!

Oh… and don’t forget T-shirts! 😉 Can’t go wrong with Gildan.

 

The bottom line? Make it useful, fun, or unique and recipients will hang on to your logod items for much longer. That means more ad impressions and brand awareness for you!

Perry Office Plus would love to be your source for promotional products. Our dedicated consultant is on hand to guide and support your promotional needs from start to finish. Call today: (800) 234-6605 or email promos@perryop.com.