10 Ideas for Marketing Your Business at an Outdoor Event

outdoorevent

Here are some quick tips on getting some exposure for your brand, business, or organization at the next outdoor event:

1. Be VISIBLE! Razor flags [like this one] stand out in a crowded space and can be a great branding tool

2. Offer something immediately USEFUL like a hat, bottled water, or snack.

3. If it’s a warm day, make your guests more COMFORTABLE with a cooling towel, sunblock, sunglasses, bug spray, or hand sanitizer. This kit hits many notes >

4. If it’s a PET-FRIENDLY event, add a watering station for four-legged guests to entice pet parents into your space. Check out these other pet-related giveaway ideas >

5. Giveaways with a “HIGH PERCEIVED VALUE”, like T-shirts or tech items, are always coveted by attendees.

6. For evening outdoor events, a LIGHT-UP giveaway can make your space the cool place to be. This one is sound-activated, perfect for music events!

7. A unique GAME is always a hit — consider a Plinko-style drop game, golf putt, or cornhole hole game. There are a wide variety of booth games you can add a logo to!

8. Outdoor events are often more relaxed, so you can be SILLY and hand out goofy headwear or wacky promotional toys or Frisbee-style flyers.

9. Make sure your MESSAGE or BRAND is the focus of your space — your logo and website should be on every element. Here’s a way to add branding to your plain outdoor tent >

10. Incorporate a CALL TO ACTION on your giveaways. Adding a coupon or special offer to a promotional item makes it more likely to be kept.

BONUS TIP: Make your booth “viral” with an awesome photo opportunity! These cut-out banners make it easy for your visitors to snap a funny photo with your branding and share it with friends on social media, multiplying your exposure! Other cut-out options available, just ask us!

Learn more > 

Get a quote or more ideas from our Promotional Consultant today!
Email: promos@perryop.com
Call: (800) 234-6605 x 112
Visit our gallery of recent projects!

Branded Cleaning Products that will Promote Your Business for the Next Six Months

Health & safety promotional products are statistically kept by the recipient for six months. That’s six months of brand exposure for your business while being associated with a helpful, healthful item. These items are appreciated by germaphobes, parents, busy travellers, and professionals of all ages.

Here are three categories of cleaning and hygiene products that make great imprinted gifts and giveaways.

Household Tools

From a useful dish or veggie scrubber, to a handy duster, household and kitchen cleaning tools are popular advertising. Farmers markets love these, and tech and security companies can show clients how they can “scrub” data or “clean up” a network.

We love this Frizzy Hand Duster for a fun gift in bright colors. It’s a fun promo for professional organizers or cleaning companies. Even an accountant can help you “dust off the books” for a clean tax season!

You can even bundle items together for a real impact. The Clean Up Kit comes with a duster, scrubber, apron, and tote bag — all with your logo printed on them.

Tech Cleaners

You’ve probably heard about the studies that show our cell phones and devices are filthy and covered in germs like E. coli, influenza, and MRSA. Help your prospects and customers keep germs at bay with a handy promotional tech tool, such as phone sanitizer spray. A perfect giveaway for health professionals, tech companies, or sales teams.

For quick wipes, a full-color microfiber cleaning cloth is a great way to make a splash — you can make yours a map, a calendar of events, or just a beautiful photo. For on-the-go types, get a cloth kept in a convenient key tag.

At the office, a keyboard brush can be a handy tool and a way to remind your customers you’ll help sweep away their problems.

For intense cleaning power, a UV phone sanitizer makes a great high-end gift for your heavy tech users. It makes the perfect thank-you gift for top clients, sales reps, and partners.

Personal Items

Promotional personal hygiene and cleaning items are handy tools for almost anyone in your audience. Health professionals, eye care providers, and even laundry services can use these giveaways!

A simple lens cleaner spray is unique and helpful. A stain remover pen is something people will keep at the office or in the car.

Hand soap sheets are perfect for camping, hiking, and travelling — they create suds when mixed with water, without the hassle of a liquid — perfect for frequent flyers!

 

Need more ideas for putting a polish on your next promotion or event? With thousands of items available, our Promotional Consultant can provide recommendations that meet your timeline, budget, and audience. Contact us today: (800) 234-6605 or promos@perryop.com

Visit our Recent Projects Gallery for more!

 

5 Promotional Product Trends for 2018

Our marketing team recently attended the largest promotional products trade shows in the state of Texas, and returned with a ton of ideas, samples, and trends to watch.

Here are the 5 that stood out:

1. Everyday promotional items get a texture makeover.

From denim-wrapped journals, to quilted tote bags and ultra-soft T-shirts, texture is the name of the game this year. We even saw hats with the feel of a jersey T-shirt!

hats

Jersey knit caps have a unique, soft texture.

Inexpensive non-woven totes get a makeover with debossing and quilted textures.

2. Customization helps create a one-of-a-kind gift.

Being able to add individual names to a variety of items gives a personal touch that’s great for new hires, customer gifts, and more.

A variety of items are available for individual customization for an extra personal touch!

3. All-over print and dye sublimation give products a splashy, retail look.

You can print nearly anything on almost any material these days. From flashy backpacks with an edge-to-edge design, to caps with printing on the underside of the bill… it’s all up to you how you want your promotional items to look!

4. Augmented reality makes your branding interactive.

Items like customizable temporary tattoos, paper coasters, and more are available to create a fun experience for recipients. Check out this video to see them come to life!

augmentedreality

5. Trendy colors take over.

Jewel tones and neon colors in particular were noticeable across many types of products.

fourhats 

These are all exciting promotional product trends you can incorporate into your 2018 marketing and advertising. Promotional Consultant Debbie Yearwood can help you find just the right item or help you create a program that fits your needs and budget. Call or email today! (800) 234-6605 / promos@perryop.com

5 Strengths of Promotional Products You Might Not Have Thought Of

What makes custom printed promotional products so effective? Why do we insist they are one of the most useful and effective ways to get a message across or promote a brand? We dig deeper than the typical answers of “It shows off a logo” or “A lot of people will see it.”

1. Promo products are TARGETED.

A properly selected promo item is laser-focused to your market. Unlike mass media types of advertising that are (hopefully) seen or heard by anyone even remotely paying attention, there’s much less “waste” with promotional items, which are typically given and appeal directly to your desired audience.  Think “rifle”, instead of “shotgun”.

2. Promo products are STICKY.

You may have heard that “sticky” marketing stays around, has a long shelf life, and a long-term advertising value. Good promotional products tend to be kept, used, and shared, giving them a life beyond the first impression.

3. Promo products are TANGIBLE.

When giving a promotional item — something tangible that a consumer actually touches — the medium becomes the message! Promos give you the opportunity to create a fun memory “hook”, such as a play on words or colorful imprint, that gives your message more impact.

4. Promo products are WELCOMED.

The right branded gift creates goodwill between the giver and the recipient. It’s one of the few forms of advertising people actually enjoy. They might skip through your commercial, but few people will turn down a great branded product — who ever got annoyed by a nice gift?

5. Promo products are ENDORSEMENTS.

By using or sharing a promotional item with your logo on it, it implies the user approves of your brand, and creates a more positive impression for those who see it. Branded gifts and giveaways are more than moving advertisements; they’re practically moving testimonials!

If you’re not using promotional items — or worse, have used them and not found them effective — please call us to discuss what might work better.

7 Promotional Items that are Perfect for Tailgating and Football Season (and 1 Extra Point)

Whether you’re taking advantage of the crowds at a tailgating event, or just offering giveaways that appeal to the sports fan, these are 7 you might not have thought of yet.

1. Drinkware & Accessories

From Koozies and  bottle openers, to reusable party cups and tumblers, these items will be kept and used again and again!

2. Hats

Color-coordinate your hat with team colors and get the die-hard fans pumped up and willing to wear your brand all year long!

3. Noisemakers & Spirit Items

There are plenty of ways to jump on the team bandwagon — temporary tattoos, inflatable noisemakers, pom-poms and more!

4. Sunblock & Sunglasses

It might be “fall”, but the sun is still shining at these games. Branded sunblock and imprinted sunglasses make a great giveaway.

5. Rally Towels

Show your team spirit by handing sports fans a great rally towel with your logo!

6. Folding Chairs

These folding Captain’s chairs make great raffle prizes and will be used year-round at outdoor events, camp sites, beaches, and family reunions.

7. Clear Totes

Many stadiums require the contents of a bag to be visible. You can add your logo and give recipients a useful see-through tote!

Extra Point: Hosting a space at tailgating or outdoor event? Here are a couple tips:

A branded bean bag toss (“corn hole”) or similar game is a fun way to occupy guests at your event while putting your brand front-and-center.

At Perry Office Plus, we’re here to help you brand and grow your business with promotional products. Call us at (800) 234-6605 or email promos@perryop.com to get professional promotional products help!

Trade Show Booth Games: 3 Things to Help Make them More Effective

Check out these ideas for trade show booth games!
All these can be branded with your logo, and you can add
your own prizes to the slots, using your own printer.

Not getting much from your trade show booth? Consider using a game to entice visitors to stop in and hear your pitch. Games generate buzz at an event, and get you a great return on your trade show investment.

1. “Pay” to Play!

Whether you get a business card, newsletter sign up, or being willing to hear a short pitch before they play, it’s a good idea to have a “price” to play the game or enter the giveaway. You’ll come away from your event with a larger prospect list.

2. For difficult games, offer consolation prizes.

If your game requires some skill like a Bean Bag Toss [shop bean bag toss games], or has a low chance of winning, offer a higher-end prize for winners, and less expensive gifts to say “thanks for playing”. They won’t walk away empty handed, AND they’ll have something branded to remember you by.

Higher end gifts might include:

  • Bluetooth speakers
  • Flashlights
  • Mobile power banks
  • Stainless steel water bottles

Consolation gifts might look like:

  • Plastic tumblers
  • Hand sanitizer sprays
  • Inexpensive sunglasses
  • Good quality pens

The same logic applies if you’re wanting to keep your costs down, but want to have an enticing game. For example, if you’re using a Prize Wheel [ shop prize wheels ], you could have a limited number of space with the higher end gifts and several with less costly items.

3. Capitalize on the “onlookers” with booth branding.

A crowd will often form around exciting games like a Prize Drop (commonly known as Plinko) [shop plinko games] or golf putt. Make sure the onlookers know who you are, even if you don’t get the chance to speak with them individually.

  • Brand your booth with stand-up banners, table covers, and easy-to-read signage.
  • Include displays with great images and benefits of working with you.
  • Place professionally printed materials near the front or corners of your booth.
  • Brand your game! Most games have the option for pre-printed graphics, or optional graphics you can create with your own printer.

No matter your industry, games are a great way to engage event attendees, and we can help you select the products to make it work.

Call (800) 234-6605 to speak with our Promotional Consultant or email promos@perryop.com to start working with Perry Office Plus on your next event!

7 Promotional Items that Light Up Your Brand

Have you considered something a little flashy for your next promotion? Whether it’s a night run or “glow run”, or simply an evening party or event, there are some fantastic ways to incorporate your brand into a memorable, LED promotional giveaway!

Light up Your Party or Event:

1. Flashing & light-up drinkware is a keepsake everyone will love.

2. LED ice cubes are the perfect addition to any adult beverage!

Get glowing reviews of your Night Race or Glow Run:

3. Did you know some screenprinters can add glow-in-the-dark ink to your T-shirt?

4. Consider a flashlight keychain for a fun and useful keepsake!

5. Even a simple water bottle can become a lantern with a reusable LED cap! [product details]

Trade Show and Conference Attendees Love LEDs:

6. Wearable party gear like an LED wristband will make your brand stand out at a training or corporate event. Everyone will be looking for the source of those awesome giveaways!

7. And don’t forget — pens are one of the most popular promotional products, and when you add an LED, it just gets better. Check out the Luminate Stylus that lights up your LOGO!

There are so many options for adding a BRIGHT twist to the typical promotional item. Call us today to get ideas and pricing on your next promotional items!

Perry Office Plus
(800) 234-6605
promos@perryop.com

See Recent Projects: http://www.perryop.com/promos