5 Strengths of Promotional Products You Might Not Have Thought Of

What makes custom printed promotional products so effective? Why do we insist they are one of the most useful and effective ways to get a message across or promote a brand? We dig deeper than the typical answers of “It shows off a logo” or “A lot of people will see it.”

1. Promo products are TARGETED.

A properly selected promo item is laser-focused to your market. Unlike mass media types of advertising that are (hopefully) seen or heard by anyone even remotely paying attention, there’s much less “waste” with promotional items, which are typically given and appeal directly to your desired audience.  Think “rifle”, instead of “shotgun”.

2. Promo products are STICKY.

You may have heard that “sticky” marketing stays around, has a long shelf life, and a long-term advertising value. Good promotional products tend to be kept, used, and shared, giving them a life beyond the first impression.

3. Promo products are TANGIBLE.

When giving a promotional item — something tangible that a consumer actually touches — the medium becomes the message! Promos give you the opportunity to create a fun memory “hook”, such as a play on words or colorful imprint, that gives your message more impact.

4. Promo products are WELCOMED.

The right branded gift creates goodwill between the giver and the recipient. It’s one of the few forms of advertising people actually enjoy. They might skip through your commercial, but few people will turn down a great branded product — who ever got annoyed by a nice gift?

5. Promo products are ENDORSEMENTS.

By using or sharing a promotional item with your logo on it, it implies the user approves of your brand, and creates a more positive impression for those who see it. Branded gifts and giveaways are more than moving advertisements; they’re practically moving testimonials!

If you’re not using promotional items — or worse, have used them and not found them effective — please call us to discuss what might work better.

7 Promotional Items that are Perfect for Tailgating and Football Season (and 1 Extra Point)

Whether you’re taking advantage of the crowds at a tailgating event, or just offering giveaways that appeal to the sports fan, these are 7 you might not have thought of yet.

1. Drinkware & Accessories

From Koozies and  bottle openers, to reusable party cups and tumblers, these items will be kept and used again and again!

2. Hats

Color-coordinate your hat with team colors and get the die-hard fans pumped up and willing to wear your brand all year long!

3. Noisemakers & Spirit Items

There are plenty of ways to jump on the team bandwagon — temporary tattoos, inflatable noisemakers, pom-poms and more!

4. Sunblock & Sunglasses

It might be “fall”, but the sun is still shining at these games. Branded sunblock and imprinted sunglasses make a great giveaway.

5. Rally Towels

Show your team spirit by handing sports fans a great rally towel with your logo!

6. Folding Chairs

These folding Captain’s chairs make great raffle prizes and will be used year-round at outdoor events, camp sites, beaches, and family reunions.

7. Clear Totes

Many stadiums require the contents of a bag to be visible. You can add your logo and give recipients a useful see-through tote!

Extra Point: Hosting a space at tailgating or outdoor event? Here are a couple tips:

A branded bean bag toss (“corn hole”) or similar game is a fun way to occupy guests at your event while putting your brand front-and-center.

At Perry Office Plus, we’re here to help you brand and grow your business with promotional products. Call us at (800) 234-6605 or email promos@perryop.com to get professional promotional products help!

7 Promotional Items that Light Up Your Brand

Have you considered something a little flashy for your next promotion? Whether it’s a night run or “glow run”, or simply an evening party or event, there are some fantastic ways to incorporate your brand into a memorable, LED promotional giveaway!

Light up Your Party or Event:

1. Flashing & light-up drinkware is a keepsake everyone will love.

2. LED ice cubes are the perfect addition to any adult beverage!

Get glowing reviews of your Night Race or Glow Run:

3. Did you know some screenprinters can add glow-in-the-dark ink to your T-shirt?

4. Consider a flashlight keychain for a fun and useful keepsake!

5. Even a simple water bottle can become a lantern with a reusable LED cap! [product details]

Trade Show and Conference Attendees Love LEDs:

6. Wearable party gear like an LED wristband will make your brand stand out at a training or corporate event. Everyone will be looking for the source of those awesome giveaways!

7. And don’t forget — pens are one of the most popular promotional products, and when you add an LED, it just gets better. Check out the Luminate Stylus that lights up your LOGO!

There are so many options for adding a BRIGHT twist to the typical promotional item. Call us today to get ideas and pricing on your next promotional items!

Perry Office Plus
(800) 234-6605
promos@perryop.com

See Recent Projects: http://www.perryop.com/promos

Red, White, & YOU: Marketing with Patriotic Promotions

Need something fresh for your July 4th event or Independence Day parade giveaway? Here are a few ideas for promotional products that are great options for marketing your brand and showing your support for the red, white, and blue!

Get your crowd in the spirit with this Statue of Liberty Crown.

What party-goer can resist a fun hat? Perfect for your July 4th photo booth!Libery Hat Patriotic Promotional Product

There’s a little bit of everything in this Celebrate America Kit.

This fun kit includes pen and sunglasses in a waterproof phone pouch.
What a great way to get your brand noticed!

Celebrate America Kit Promotional Product

 

Kids and students will enjoy this Patriotic Pencil!

For your school and kid-friendly event, you can’t go wrong with (or less expensive than) a pencil.

Patriotic pencil

 

Patriotic Beach Balls are a great way to bounce into summer.

Americans celebrating at outdoor events or water parks
will appreciate a fun branded beach ball!

 

Patriotic Hand Fans give patriotic event-goers a great way to stay cool.

The only thing hotter than summer will be your logo.

 

Business minded? Sticky notes are easy to make patriotic!

Add a patriotic background to a handy sticky note
and your brand will be shared and seen all over!

Promotional Sticky Notes

Get your grill on this Independence Day!

This patriotic spatula even has a built-in bottle opener. A great high-end giveaway or gift-with-purchase.

Patriotic Spatula Sportula Grill BBQ

Don’t stress this summer!

Need a great way to show your LOVE for your country?
Give this stress reliever a squeeze: your logo can be printed on the opposite side!

Patriotic Stress Reliever flag heart

These are just some examples of ways to use patriotic promotions to highlight your brand this summer. Americans love to party and we LOVE promotional products. Let us help you find the right one for your event. Visit perryop.com/promos for more info, or reach out by phone (800) 234-6605 or email promos@perryop.com.

7 New Ideas for Promotional Giveaways for 5K Races and Fun Runs

Are you tired of giving out the same old items for the springtime fun runs and yearly 5K races? We’re right there with you. So we’re suggesting some new ideas to get the most impact out of your marketing dollars this race season. (Pstt! These could also be good giveaways at any athletic or outdoor event!)

1. Wrap Sunglasses: How cool do you want your brand to be? This cool! These dark, ultraviolet protective lenses with UV 400 rating protect your eyes from the sun and feature sporty, wrap-around style frames.

Wrap sunglasses2. Bammies – The perfect outdoor accessory. These are inexpensive, covered in your brand, and can be worn a dozen different ways to suit the wearer — from a handy head band/wrap or dust mask, to a trendy armband or scarf.

Bammies

 

3. Mini Water Bottle: A cutie quencher! A more compact version of the classic water bottle, for no-fuss refreshment on-the-go!

Mini Water Bottle

4. Waterless Tattoos: Don’t water down your brand! These are a fun, easy way to get your brand noticed at outdoor events.

Waterless Tattoos

5. Earbuds: Just add tunes! Not everyone is wireless and if you lose them like we do, an extra set of earbuds can really come in handy.

Earbuds

6. Hot/Cold Packs: Heat up your marketing! Plenty of shapes and colors available to match your brand.

Hot Cold Packs

7. Massager: Pick a fun style to rub potential customers the right way! 

Massager

 

Whether it’s an outdoor event, athlete-related, or simply a fun run, your next promo doesn’t have to be boring! Call me for more ideas today!

Debbie Yearwood
Promotional Consultant
Perry Office Plus
(254) 778-4755 x 112
promos@perryop.com
Visit our site!

 

How to Choose a Promotional Product that’s GREAT, Even if Your Budget Isn’t

You’re planning your next promotional product for an event or initiative and you have a high end item in mind. Your budget might have other ideas — and that’s ok.

For every “high-end” item, there is a less expensive alternative that might be right for your audience (and certainly easier on your budget). Here are some ways you can scale back your wish list to choose an effective AND affordable promo!

$$$$ <— This … or this for less! —> $$
1. The full set? Do just a piece!
If an $8 Salon-Quality Manicure Kit is outside your budget, try a simpler Nail File Key Ring for under $1 each. Recipients will still appreciate its usefulness. You could even use it as a loyalty charm for repeat clients.

2. Full color? Simplify!
Instead of a $13 full-color branded smartphone case, a silicone “Smart Wallet” offers usefulness and branding in one, at a lower price point. You can even pop your business card inside each one as a handy way to distribute it.

3. Make a big splash? You could take the simpler option.
Instead of a $17 luxury logo’d towel, use an inexpensive branded Lip Balm with a high quality full-color label that will still be useful for days in the sun.

4. Instead of “Executive Style”, try “Functional & Affordable”.
Instead of a $4 metal stylus pen, add your logo to this less expensive Metallic Stylus Pen for less than $.80 each — attach it to a coupon for your product or services!

5. Items with a narrow appeal can cost more. Something universal helps!
Instead of a $15 stainless steel insulated tumbler, your audience might also like a more budget-friendly color-changing stadium cup — at less than $.89 each.

Bottom line: When your budget is limited, you can stretch your budget when you think outside the box!

Perry Office Plus would love to be your source for promotional products. Our dedicated consultant is on hand to guide and support your promotional needs from start to finish. Call today: (800) 234-6605 or email promos@perryop.com.

2016 in Promotional Products (Plus, a Look Ahead!)

It’s always fun to look back at the year and remember the successful promotion we helped clients create! And the winners are…

Promotional Products Superlatives for 2016

Favorite Promo: Commuter Kit for Mills County Medical Center. This fun little pouch includes a cell phone wallet with stand, a small hand sanitizer spray, and a pair of earbuds in a branded case — perfect for the teen-targeted event it was designed for!

Mill County Medical Clinic - Commuter Kit

Most Creative Promo: Wedding Planning Dial for Killeen Civic & Conference Center. What a great way to market to the bridal market! We recommended this item for a bridal event the center was hosting.

KCCC Wedding Planner Dial

Hottest Promo Item of the Year: Stainless Steel Tumblers for… well.. everyone! These are immensely popular and come in a variety of styles, lid colors, and imprint options.

Stainless Steel Tumblers

Best “Self-Promo”: Our branded canopy came in handy for a variety of events this year and we’re proud to show off just one of our outdoor display items.

Branded Canopy

What will be hot for 2017?

The hot color is GREEN – even the Pantone color of the year for 2017 is “Greenery”.
Green Promotional Products

 

Full color imprints are taking off, as suppliers make it easier, cheaper, and faster to get a beautiful full color imprint, the days of the lonely one-color imprint are numbered.

Super Media Clic Full Color Imprint

 

Tech products are still popular and will continue to grow, as marketers spend more to appeal to the up-and-coming Generation Z. This Powerbank Junior Padfolio includes a built-in powerbank to charge devices, and other tech-rich features (collapsible smartphone/tablet stand, tech pockets and loops), plus a good old fashioned spiral notebook.

Powerbank Padfolio

 

VR products are an emerging item for next year, too. You can brand all kinds of headsets for smartphones so users get the true virtual reality experience, while “augmented reality” items — which have special features when you look at them through your phone’s camera — are gaining traction as well.VR headsets