3 Times Promotional Towels were the Right Marketing Decision

Why do marketers and business owners choose promotional towels for events, giveaways, client and employee gifts?
  • It’s a moving billboard.
  • A large imprint size gives maximum brand exposure.
  • Expose your company to a wide range of people beyond the recipient.
  • People keep and use towels for several years.

Here are 3 times that towels proved to be just the promotional product needed:

UH OH: A summer camp for youth and teenagers was unhappy with the response from campers to their imprinted items like water bottles and bracelets. Many of them would lose them before the end of camp.

Towel Time: When their Promotional Consultant helped them envision a nicer item that commemorated the camp, they increased their budget and chose a beach towel, which was a natural fit, since the camp included swimming multiple times each day. The towels turned into a commemorative piece with a new logo each year and campers were more likely to hold on to the towel and use it the rest of the summer. The added exposure for the camp has resulted in an increase in attendance each year.

Promotional Beach Towels

UH OH: A non-profit association that hosted multiple fundraising golf tournaments was frustrated their budget didn’t allow for high-quality giveaways for the golfers, and attendance was declining.

Towel Time: Rather than draining the budget, the group’s Promotional Consultant suggested that Golf Towel become a fundraiser. A new level of sponsorship included both a hole sponsorship and a towel sponsorship. The towel could have the logos of the sponsors printed on it. They selected a towel that features ‘edge to edge’ sublimation print so numerous logos would fit, with no limitations in color, gradient or half tones. They even used a picture of the 18th hole as a backdrop.

These high quality towels were used, kept, and re-used again. A first class, commemorative golf towel is now given to the golfers AND…an additional $2750 was raised for the event in the first year! The past 2 years, the first sponsorships sold were those that included the towel, and the tournament attendance has increased dramatically.

Promotional Golf Towels

UH OH: A large manufacturing plant gives their 700+ employees a summer gift each year, but the owner was clinging to the same typical gift of a wearable item, year after year.

Towel Time: Their Promotional Consultant finally convinced the owner to try giving his staff a nice beach towel, as she knew it would get him better brand exposure in public places and that they would be kept for years. They went with a classic luxurious beach towel with a carrying strap.

A month later, the owner of the company was with his family at the local lake. As he wandered the beach; he couldn’t believe his eyes. He saw not one, not two, but several of the company towels being used at the lake. He immediately grabbed his cell phone and texted his Consultant: “You were right! What incredible exposure for us!” Each year’s towel is now branded with a one-of-a-kind commemorative logo with and a different theme. What once was a typical gift, is now a “summer employee appreciation program”.

Promotional Towels

Want more information on the towel options available and which one is right for you?
Contact us today and get a custom quote — we’ll help you maximize your budget and make a real SPLASH!

(800) 234-6605 | perryop.com/custom

These are actual case studies provided by Terry Town.

3 Pet-Related Promotional Products that Work for Non-Pet Businesses

The U.S. Pet Industry is expected to reach $47.7 billion this year, increasing 31% from what was being spent just 5 years ago. Three out of five American households (62%) have at least one pet, and 42% of Americans own 2 or more pets. Any business can benefit from giving away promotional products geared towards pets and pet owners to make a lasting impression. These items can be used every day by your customers even if you aren’t a veterinary clinic, pet groomer, or pet boarding facility.

1. Pet owners love when their pet is included — how about a treat? Dog or cat treats are a great way to say you care about the furriest family member. Advertise your residential real estate services. Brag about yoru pet-friendly apartments or hotels.

Pet Treats

Wholesome, all natural pet treats in a bone or fish shape. Dog treats taste like sweet potato and honey. Cats treats have salmon and chicken flavors. Get your full color imprint right on the label. Made in the USA.

2. Creating a pet-friendly environment is nice, but cleanliness is important, too! If your business or community encourages cleaning up after pets, these bag dispensers are a great, gentle reminder.

Pet Waste Disposal Bags

3. Why not showcase adorable pets on your promotional item? We love to see our adorable pets AND other people’s adorable pets, too! Get in on the craze that has birthed internet sensations like Grumpy Cat, Boo, and Crisp P. Bacon.

Puppy and kitten calendars are cute and cuddly, and you can easily add your logo for a warm and fuzzy promotion that will be around all year long. You can even make your own custom calendar featuring your staff’s pets!

Pet Calendars

With so many pets, and our undying devotion to them, making a connection with pet owners is always a smart marketing move. Contact us today to get started on your next promotion. We’ll help you create a warm and fuzzy feeling around your brand! Visit perryop.com/custom.

Increase the ROI of Your Next Trade Show with the Right Promotional Products

Orbit Water Bottle 7858Trade show statistics state that roughly only 12% of show attendees are your potential buyer. Only 12% actually want, need, use, can afford and have the ability to buy your product or service. So when considering a promotional product to entice or thank booth visitors, you might have more budget than you think!

1. Have a little something for the masses.

If you feel that something must be given out to everyone that walks by your booth, then an inexpensive item will do. Anything that tradeshow attendees might appreciate: logo’d pens, hand sanitizer, and mints are all great less expensive options.

2. Keep a little something extra for the truly interested.

Also consider a small number of higher-end gifts that are kept “behind the table” and only given to those who spend time to hear your sales pitch, engage with your product, watch a demo, or sign up for a subscription, etc. — and certainly anyone who places an order or you consider a “hot lead”.

If a show will have about 2,000 attendees, consider purchasing 250 high-quality items that also fit the theme and audience of the event. You’ll spend about the same amount as giving everyone a “little something”, but get much better results. That maximizes your promotional dollars and your ROI!

Passersby — who have no real interest — may ask for one if they catch a glimpse, but you can simply invite them in to your discussion and if they refuse, you can politely share that the special gifts are for interested attendees only. You may actually uncover more prospects this way!

3. Consider your audience.

Ideas for this nicer item might be an imprinted umbrella, a nice padfolio with your logo on it, or a stainless steel promotional water bottle. But consider your audience: A group of educators may appreciate receiving a high quality travel mug, while an IT person might prefer a portable power bank [learn more about these!]. An older demographic might prefer a promotional calendar [tips on these here], while a younger set might like a collapsible water bottle.

Don’t forget the other trade show essentials!

Need help making your next trade show exhibit great? Call or email any time for suggestions on signage, giveaways, custom tablecloths and more.

Debbie Yearwood | Promotional Products Specialist
(800) 234-6605 | promos@perryop.com

5 Promotional Gifts Your Employees Won’t Throw Away After the Company Picnic

by Debbie Yearwood, Promotional Consultant | Perry Office Plus

Putting together a Company Picnic or employee team-building event and need a fun reminder of the day or special gift for your staff? Koozies are a reliable standby, but consider one of these cool products to help make a memorable event.

Item MJ25 | 25 oz. Old School Mason Jar with Lid & Straw by Magnet Group

1. Mason Jar Drinkware

The popularity of mason jars as drinkware is everywhere — first at chic country weddings and now as plastic or acrylic promotional cups.

A great option is this 25oz Mason Jar mug made with BPA-Free, recyclable Tritan plastic to meet FDA requirements. It comes in a variety of festive colors and has a wide mouth to easily add ice.

 

Eyevertising Sunglasses2. A Cool Pair of Sunglasses

Hand out a little style with a fun pair of sunglasses. Cheapies will get chunked fast, so make it something fun with a great imprint. These Eyvertising Sunglasses are a great option. New printing technology offers the unique ability to print full color directly on the lens or anywhere on the frame! These are a high-quality frame and will be fun for group pictures!

Zippy Flyer

3. A Fun-in-the-Sun Toy

Beach balls or a flying disc can be a fun, reusable gift that can be used at the event and taken home for the family to enjoy. There are a tone of color options and some, like this Zippy Flyer, come with a carrying pouch.

 

4. A Playful Picnic Blanket

Playful Plaid Picnic BlanketA gift the whole family can enjoy at the event or on their next camping trip! Your employees will appreciate a picnic blanket, like this 50″ x 52″ Plaid Picnic Blanket printed with your company’s logo or message of employee appreciation.

 

5. Hats or Visors

Most people like to receive some kind of wearable promotion — it’s not something that gets thrown away and when it’s used, it becomes a walking billboard for your company, too!

 

15-can cooler bag with picnic / BBQ setBONUS: Add a Great Door Prize!

If you need a nice gift for a team member’s special achievement or just a fun door prize for the party, you can keep the picnic or outdoor theme and add your logo to something fun. A great idea is this 15-Can cooler with Picnic and BBQ Set that will be appreciated and used for years.

 

Get a Custom Package!

Call or email me with the details of your upcoming Company Picnic or Employee Appreciation Event and I can put together a custom package of gifts and giveaways that can help boost morale and create a great event for everyone! Let’s get started: Call me at (800) 234-6605 x 112, email me at promos@perryop.com or use the Custom Products Information Request Form on our website.