News: Your Best Value Paper is New & Improved

Your new Best Value PaperAt Perry Office Plus, we work hard to keep prices competitive on the products that are important to you and we know paper needs to stay competitively priced without sacrificing quality.

That’s why we’re transitioning from our Perry-branded copy paper — which would see a price increase soon — to this new Universal-branded paper as your best-value, go-to paper in order to avoid passing on a price increase to you.

We’ve loved seeing our Perry-branded copy paper box out in the community. People use it for moving things, storage things, and we get a little rush when we see folks carrying them around or stacked up in an office storage room. Yeah, I know — “Nerd alert!” — right?

But our customers’ needs are more important to us than a pretty box, or a little free advertising. We know we have to stay competitive and we know that issue often starts with copy paper. We think this new product is a great solution.

The Universal HB Print & Copy paper is produced by the same manufacturer as the former paper so you won’t experience any change in quality, and an INCREASE in brightness — an eye-popping 95+ high-bright paper. That’s more bang for your buck!

The new item number — UNV91200 — will replace the CS140502 effectively immediately and you will see this new item number added to any Favorites Lists where you once had the old number. The old number will continue to work for a brief time, but when your order is delivered, it will be this new Universal paper.

We’re confident you’ll enjoy this new paper and we hope you’ll share your thoughts on the new paper when you get a chance to try it out. Of course, we know copy paper isn’t your highest priority, so we’ll consider no news as good news! 🙂

As always, our Customer Support team is available to answer any questions: (800) 234-6605 or customercare@perryop.com.

3 Ways Promotional Products Help Credit Union Member Retention

If you work for a credit union, you probably realize that financial institutions with massive marketing budgets are targeting your members more aggressively than ever. In case you haven’t considered promotional products to be a helpful tool in member retention, here are some reasons to consider adding them into your marketing mix:

Try a branded flashlight with a note thanking the member for ‘shedding light’ on a recent issue.

Try a branded flashlight with a note thanking the member for ‘shedding light’ on a recent issue.

1. Promotional products give new members a sense of belonging and help long-time members brag.

Offering new and current members unique and quality branded items gives them the feeling of being part of the in-crowd or belonging to a group – think team uniforms or college rings. Inexpensive, yet quality items like mugs or tote bags give them an easy conversation piece when talking about their credit union to others.

2. Promotional products can show you are on top of issues.

Complaints, inactive accounts and large withdrawals can be signals to intervene before a member leaves. A phone call with a follow-up gift by mail offers a personal touch.

Showing you are ready to serve members in each stage of life is a big part of retention, too: Special gifts for college seniors – who may be ready for a car loan or other special service – can help retain them after graduation. A member who is selling their home should receive information about branches in their new location, and perhaps a ‘welcome home’ gift when they arrive in town — even something as simple as a magnetic photo frame.

Being creative with your promotions get you more bang for your buck. A branded piggy bank might help promote youth savings plans.

Being creative with your promotions get you more bang for your buck. A branded piggy bank might help promote youth savings plans.

3. Imprinted items can promote your “sticky” products.

Services like mobile banking or bill pay are most likely to retain a member because, once established, switching these services to another institution is almost too tedious to consider. The right imprinted product can help educate members about these services and keep your various services top-of-mind. A branded piggy bank could promote youth savings plans, while imprinted travel mugs remind members of your mobile banking options.

Let’s Get Started!

Promotional products are more than just cheap pens and can definitely have a solid impact when implemented properly in your marketing plan. For your next great idea, call or email us today: (800) 234-6605 x 111 or promos@perryop.com.

5 Statistics that Prove Promotional Products are a Great Idea for Your Business


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When we talk about imprinted promotional products, you might be thinking… “Why should I put my logo on a pen or keychain? Nobody remembers the name of the company that advertises on those tchotchkhes.”

Actually: 83% of end-users remember the brands on the promotional items they’ve received.

Or you might think, “Is someone really going to change their opinion of me just because I sent them a pen? I doubt it.”

Actually: 42% of end-users have a MORE favorable impression of an advertiser after receiving the item.

This might cross your mind: “Sure, my client is going to love to take the free stuff I give him. But that won’t make him any more likely to do business with me.”

Actually: Nearly 25% of end-users are MORE LIKELY to do business with the advertiser on the items they receive.

You might have considered it this way: “Say I use a promotional product in a direct mail campaign. What assurances do I have that I’ll ever hear from the prospect again?”

Actually: Most end-users have done business with the advertiser AFTER RECEIVING the item.

Have you ever said, “I bet nobody really holds onto a promotional pen. They probably go right in the trash.”

Actually: Writing instruments are the most-recalled promotional item.

BONUS! The typical promotional product is kept for 7 months.

Adding promotional products into your marketing mix in the right way can have a serious impact on your prospecting efforts and client relationships. For your next great idea, call or email us today: (800) 234-6605 or promos@perryop.com. Check out our promo gallery and browse for yourself, then contact us for your custom quote.

5 Office Supplies You (Probably) Don’t Use Anymore

A Post by Bonnie Johnson, Marketing Manager at Perry Office Plus

A reporter recently asked us if we had seen a decline in sales due to the age of smartphones and tablets. Of course, we certainly can’t attribute any changes in our sales over the years to technology, so much as we see the change in products. It’s easy to spot how manufacturers have responded to the changing workplace and economy to develop new products and let the dinosaurs go.

Remember these dusty ol’ favorites?

1. Address Book

No, not the one in Outlook, Gmail, LinkedIn, Facebook, Twitter or on your phone. Remember paper address books? Barely? Same here.

But we do still sell them!

2. Rolodex

Yep, see #1. But again, we still got ’em!

3. Pocket Calculator

The only calculator in most people’s pockets these days in the one that’s on their phone. But does anyone really do their own math anymore? Besides figuring your discount during the clearance sale at the mall, that is. Of course, I’m sure our Accounting department would beg to differ! And we still sell them, too.

4. Pencil Sharpeners

Aside from schools who still use these a lot, I bet you would be hard-pressed to find even one pencil sharpener in your office. We have one and I have used it exactly twice in the last five years. X-ACTO still makes some really great sharpeners, though.

5. Index Cards

Again, schools use these fairly often, but not many others. From homemade flashcards to speech notes, these trusty little pre-cut cards have gone the way of the paper address book, as presenters rely more on notes from their computer or iPad. But we certainly carry them in all their ruled and unruled glory.

Now, these products won’t be going away any time soon because there IS a demand for them, it’s just much smaller than it used to be.  Or have I been too hasty? Do you still use any of these products regularly? Or do you know of any other office “dinosaurs” we’ve forgotten? Comment below and let us know!

Administrative Professionals: Making the Most of Changing Times

** An Administrative Professionals Week Post **

The times they are a-changing, right? With changes in the world and workplace, the role of the administrative professional changes, too. These are some of the things have affected change in the workplace and ways both employers and admins can make the most of them.

1. The Economy

Not only are office workers asked to do more with fewer resources, they are in many cases being asked to be the force behind cost controls. Many admins who are adept at saving their company time, are looking for even more ways to proactively save money, too.

Takeaway for the Boss: Companies that empower their admins to cut costs in reasonable ways could reap the benefits of having more eyes on the bottom line.

Takeaway for Admins: If you don’t already know, you have more opportunity to be a spending watchdog than almost anyone in your operation. When you spot and report waste, you become that much more valuable.

2. Technology

Admins know all the best tricks and shortcuts – and their co-workers know it! So it’s not unusual when the questions go from “What’s the best way to do this?” to “Can you help me fix this?”

Hey, Boss: Providing training and education for your admins and you’ll have some IT back-up  and someone to train new employees.

Admins Should Know: Getting some training – there are videos and free webinars online that can help – for software like Microsoft Office, Outlook, accounting software and even knowing how to troubleshoot the printers and other office machines can make you next to irreplaceable.

3. Web Marketing

Updating the company website and maintaining the company Facebook page and other social media outlets often falls to a marketing or technical staff member. But in small companies, guess who knows more about what’s actually happening and who has the skills to get the message out there?

So, Boss: If you’ve got a web-savvy admin, consider putting them in charge of the various online marketing opportunities. First, discuss the desired image and message you want to project online and then monitor the feeds.

Hey, Amazing Admins: Using social networking sites like Linked In and Facebook may be good for entertainment and even professional networking, but expanding your knowledge and watching what others are doing on sites like Facebook and Twitter can give you a better idea of how to market your company there, too.

What are some other ways that admins and their employers are adapting and making the most of changing times?

Safco Chairs Let You ‘Flaunt’ Your Style for Less

This is one of our favorite new chairs from Safco!

The Flaunt series is lightweight, sturdy and super stylish. Stitched accents on the seat and back give it a sophisticated, contemporary look. Padded loop arms increase comfort and the cool chrome frame make it a great a variety of spaces. The sturdy five-star base with casters offers easy mobility.

Perry Office Plus Furniture Consultant Lea Shawstad says office chairs should be functional but attractive, too. “A lot of workers don’t necessarily sit at their desk all day and just need a place to touch-down during the day. This chair is great for uses like that,” she says, “Or informal meetings in an updated conference room. The guest chairs would be perfect in a contemporary lobby.”

She adds that, “Rather than feeling down about the economy or business being slow, many companies are finding inexpensive ways to inject some fun and style into their work day. Bright accents can boost optimism and energize your team.”

Need more reasons to make this part of your office ensemble? Prices start at $224 for the mid-back manager’s chairs and $169 for the guest chairs. You can choose from red, camel or black and start warming things up!

Our furniture consultants are happy to help with questions about this series or any other furniture needs you have. Call today for a free consultation: (800) 234-6605.