Infographic: Perry’s 2015 by the Numbers

We were busy this past year! Here is a look back at how it shaped up, by the numbers:

year in review infographic 2015

#FlashbackFriday : 5 Fun Historic Facts about the Perry Office Plus Headquarters

On July 18, 2005, Perry Office Plus consolidated our Temple warehouses and business offices to start operating under one roof at the “old Coca-Cola building” on North 3rd Street.

The building has a unique history:

1. Coca-Cola was actually manufactured here.

Constructed in 1948 by the Temple Bottling Company, the building originally served as a Coca-Cola manufacturing, bottling, warehousing and distribution facility for the Central Texas area.Groups like Boy Scouts and schoolchildren were given tours regularly. We hear from local residents often about having done this as a kid, standing out front and watching the glass Coke bottles move down the line. This post card we have shows the old plant next to a picture of the building today.

Postcard image from the 70s and the building today.

Postcard image from the 70s and the building today.

2. The building had 7 safes.

Because of all the Coke vending machines that were being serviced from this building at the time, multiple safes were needed to store all the bags of coins. We still use the large walk-in safe for record storage — but we don’t have the combination to it!

Large Safe

3. Slanted concrete in front of the building had a very “sweet” purpose.

We’re told that, when Coke syrup trucks would pull up to the building on the incline, the syrup would run out faster!

Slanted Concrete

4. More warehouse space was added in the 1970s.

This space is now home to 45,000 square feet of office supplies inventory, and used to store and stage furniture deliveries. The architectural plans from this renovation were found in an upstairs storage space recently. We had them framed and hung in our company break room.

The blue architectural drawings hang in our break room along with this office plan and the descriptions of all the furniture that was to be used.

The blue architectural drawings hang in our break room along with this office plan and the descriptions of all the furniture that was to be used. “Secretarial type desk” isn’t something we hear very often anymore!

5.  Our supply closet used to be a freight elevator.

It’s stationary now, but it used to haul materials to and from the second floor, which is now used for storage. This is the view looking up from inside the closet.

Elevator  Supply Closet

In 2005 the building was purchased by Perry Office Plus owners Harry & Debbie Macey, who renovated the original offices and plant into our call center, furniture showroom and business offices. Bay doors were also added in the warehouse to accommodate our delivery fleet.

Learn more about Perry Office Plus on our “About Page”.

3 Ways Promotional Products Help Credit Union Member Retention

If you work for a credit union, you probably realize that financial institutions with massive marketing budgets are targeting your members more aggressively than ever. In case you haven’t considered promotional products to be a helpful tool in member retention, here are some reasons to consider adding them into your marketing mix:

Try a branded flashlight with a note thanking the member for ‘shedding light’ on a recent issue.

Try a branded flashlight with a note thanking the member for ‘shedding light’ on a recent issue.

1. Promotional products give new members a sense of belonging and help long-time members brag.

Offering new and current members unique and quality branded items gives them the feeling of being part of the in-crowd or belonging to a group – think team uniforms or college rings. Inexpensive, yet quality items like mugs or tote bags give them an easy conversation piece when talking about their credit union to others.

2. Promotional products can show you are on top of issues.

Complaints, inactive accounts and large withdrawals can be signals to intervene before a member leaves. A phone call with a follow-up gift by mail offers a personal touch.

Showing you are ready to serve members in each stage of life is a big part of retention, too: Special gifts for college seniors – who may be ready for a car loan or other special service – can help retain them after graduation. A member who is selling their home should receive information about branches in their new location, and perhaps a ‘welcome home’ gift when they arrive in town — even something as simple as a magnetic photo frame.

Being creative with your promotions get you more bang for your buck. A branded piggy bank might help promote youth savings plans.

Being creative with your promotions get you more bang for your buck. A branded piggy bank might help promote youth savings plans.

3. Imprinted items can promote your “sticky” products.

Services like mobile banking or bill pay are most likely to retain a member because, once established, switching these services to another institution is almost too tedious to consider. The right imprinted product can help educate members about these services and keep your various services top-of-mind. A branded piggy bank could promote youth savings plans, while imprinted travel mugs remind members of your mobile banking options.

Let’s Get Started!

Promotional products are more than just cheap pens and can definitely have a solid impact when implemented properly in your marketing plan. For your next great idea, call or email us today: (800) 234-6605 x 111 or promos@perryop.com.

5 Statistics that Prove Promotional Products are a Great Idea for Your Business


stats
When we talk about imprinted promotional products, you might be thinking… “Why should I put my logo on a pen or keychain? Nobody remembers the name of the company that advertises on those tchotchkhes.”

Actually: 83% of end-users remember the brands on the promotional items they’ve received.

Or you might think, “Is someone really going to change their opinion of me just because I sent them a pen? I doubt it.”

Actually: 42% of end-users have a MORE favorable impression of an advertiser after receiving the item.

This might cross your mind: “Sure, my client is going to love to take the free stuff I give him. But that won’t make him any more likely to do business with me.”

Actually: Nearly 25% of end-users are MORE LIKELY to do business with the advertiser on the items they receive.

You might have considered it this way: “Say I use a promotional product in a direct mail campaign. What assurances do I have that I’ll ever hear from the prospect again?”

Actually: Most end-users have done business with the advertiser AFTER RECEIVING the item.

Have you ever said, “I bet nobody really holds onto a promotional pen. They probably go right in the trash.”

Actually: Writing instruments are the most-recalled promotional item.

BONUS! The typical promotional product is kept for 7 months.

Adding promotional products into your marketing mix in the right way can have a serious impact on your prospecting efforts and client relationships. For your next great idea, call or email us today: (800) 234-6605 or promos@perryop.com. Check out our promo gallery and browse for yourself, then contact us for your custom quote.

Theater’s Promo is Twice as Nice with Lip Balm / Sanitizer Combo

When Grand Avenue Theater in Belton needed a fun back-to-school giveaway for local school teachers — and FAST — they called us for ideas. They were certain they needed something the teachers would keep and use regularly (no one wants a promotional product to end up in the trash), and they wanted something beyond the typical pens and notepads.

Within a day, we found them this cool lip balm / hand sanitizer (anti-bacterial spray) combination with a custom-printed label. With TWO helpful things for teachers to have handy in a purse or tote and a large imprint area for their business logo, it made the perfect item for the occasion. Even better, these imprinted items were available on a rush.

Grand Avenue was happy with the finished product and teachers got a fun AND useful item to start the year.

Need something in a hurry but don’t want to settle for cheap pens or boring notepads? Call Perry Office Plus for your next event or promotion… We make PROMOTIONS personal!

How a ‘buy local’ attitude made a $528M economic impact

A great study was released earlier this month. The story was covered in the Phoenix Business Journal, but let me summarize:

Wist Office Products

Wist Office Products is Arizona's largest independent office supplies dealer.

A group called Local First Arizona conducted a study – they claim it’s the first fully scientific study that measures the economic impact of a single employer – which found that Arizona’s largest workers’ compensation insurer, SCT Arizona, had a $528.3 million economic impact in Arizona in 2009 when they began sourcing 80% of their purchases from other Arizona businesses, including a switch from Minneapolis-based Corporate Express to Tempe-based Wist Office Products Co for their office supplies. (Note: This is an updated to an earlier version – see comments.)

“We compared 1,000 products, and were able to move over to Wist without paying more for anything,” says Rick DeGraw, SCF’s chief of staff.

Also mentioned in this story is Local First Arizona’s attempt to convince the State of Arizona to switch its $5 million office supply contract with OfficeMax to an Arizona-based company. The group organized a study in 2007 that showed the state’s $5 million office supply contract was losing $500,000 in “leakage” by not switching to a local supplier.

The Numbers Don’t Lie…
More general studies have been boasting the economic benefits of ‘buying local’ for many years. A 2002 Economic Impact Analysis in Austin, Texas, was one of the first major studies to examine the impact of shopping at local businesses versus national chains. It found that, for every $100 spent at a local bookstore or CD store, $45 stayed in the local economy. For every $100 spent at Borders, however, the local economic impact was only $13.

A study in Maine the following year yielded similar results: Shopping local kept three times more money in the local economy than shopping at chains.

It’s not always an easy decision, but buying local increases a community’s self-reliance and local businesses make Central Texas unique! After all, it’s your money – keep it local!

See more about Buying Local on our website at www.perryop.com/buylocal

– Bonnie

Celebrate Your Town – It’s Not as Boring as You Might Think

The Waco Tribune Herald posted an online poll today that asks, “What retail chain do you think should come to town next?”

The question might as well have asked: “Which other city along I-35 do you want your town to look, feel and taste just like?” Chain stores and restaurants help make a town virtually indistinguishable from the next town down the road.

Do we want Waco to be Waco, or to be just like Round Rock? Should Belton look like Belton or should it look just like Hillsboro? Those are all great towns with something unique to share – and it’s not necessarily a chain store.

Children are encouraged to admire and look up to heroes and successful people, but most parents would readily encourage their kids to be themselves because they are a unique individual with something to offer. Just as people would be boring if we all looked and acted the same, how boring would our towns become and how little community pride could we boast if each town looked and offered the same options and flavor as the next? Local independent businesses contribute to their community’s character and quality of life. By preserving what is unique about your city, you can avoid becoming “Anywhere, USA.”

Remember: Every time you spend a dollar at local, independent businesses you not only impact the cultural vitality of your community, but you also help build a stronger local economy.

Perhaps we should stop wishing for new chain stores and restaurants and start celebrating what is great about our community. When you step into a locally owned, independent business for your next purchase, you may discover a unique, locally made product or a hometown guy or gal who is working hard to run their business and has a vested interest in serving you like family.

Our vote in this poll: We’re not anti-chain. We encourage everyone to supporting the INDEPENDENT and LOCAL businesses that keep their city vibrant, unique, and competitive!