3 Ways to Make “Cheap” Promotional Products Work Better

When the budget is snug, but you’ve got an event coming up and want to hand out something to advertise your business, all is not lost. You CAN make a “cheap” promotional product work harder — It’s all in the imprint! All the items mentioned below be imprinted for just $.25 or less (minimum quantities apply).

Here are some ways to get the most bang for your buck on a low-cost promotional product:

promosticker1. Use Humor & Inside Jokes

If your imprint is funny, they’ll keep it to share with a like-minded colleague. The more specific to their industry, the better! Whether it’s a funny sticker for their conference badge, a unique temporary tattoo for the after-hours party, or an old-fashioned pencil with a cute quip, attendees will see them on others and seek out your booth. Be sure to test your quip on someone in your target market first!

wallet card2. Include Useful Info

A gym might print health eating tips on a business card magnet. A real estate agent could include home maintenance reminders on the back of a logo’d wallet calendar. Items with useful information are kept longer.

3. Add a Coupon!

Everyone loves a deal! If it makes sense for your business, include a coupon or special offer on your promotional item. If you sponsor an event that uses Tyvek wristbands at the entrance, you can get them imprinted with your logo and special offer for attendees to use after the event. A paper coaster is a cute way to advertise a happy hour discount. And if you don’t want to pay for helium balloons, hand them out un-inflated, and imprinted with a coupon that will “blow” them away.

Need more ideas? Just give me a call:

Debbie Yearwood
Promotional Products Specialist
Perry Office Plus
(254) 778-4755

And don’t forget another way to increase your ROI at a trade show or event… The “behind the table” gifts. Get the full article on that here.

About Perry Office Plus
We're Central Texas' largest independent office products & furniture dealer and have been locally owned and operated since our establishment in 1920. Visit our website to shop for all your office supplies and call any of our fantastic Customer Service Reps if you have any questions or need help with your office products.

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