Increase the ROI of Your Next Trade Show with the Right Promotional Products

Orbit Water Bottle 7858Trade show statistics state that roughly only 12% of show attendees are your potential buyer. Only 12% actually want, need, use, can afford and have the ability to buy your product or service. So when considering a promotional product to entice or thank booth visitors, you might have more budget than you think!

1. Have a little something for the masses.

If you feel that something must be given out to everyone that walks by your booth, then an inexpensive item will do. Anything that tradeshow attendees might appreciate: logo’d pens, hand sanitizer, and mints are all great less expensive options.

2. Keep a little something extra for the truly interested.

Also consider a small number of higher-end gifts that are kept “behind the table” and only given to those who spend time to hear your sales pitch, engage with your product, watch a demo, or sign up for a subscription, etc. — and certainly anyone who places an order or you consider a “hot lead”.

If a show will have about 2,000 attendees, consider purchasing 250 high-quality items that also fit the theme and audience of the event. You’ll spend about the same amount as giving everyone a “little something”, but get much better results. That maximizes your promotional dollars and your ROI!

Passersby — who have no real interest — may ask for one if they catch a glimpse, but you can simply invite them in to your discussion and if they refuse, you can politely share that the special gifts are for interested attendees only. You may actually uncover more prospects this way!

3. Consider your audience.

Ideas for this nicer item might be an imprinted umbrella, a nice padfolio with your logo on it, or a stainless steel promotional water bottle. But consider your audience: A group of educators may appreciate receiving a high quality travel mug, while an IT person might prefer a portable power bank [learn more about these!]. An older demographic might prefer a promotional calendar [tips on these here], while a younger set might like a collapsible water bottle.

Don’t forget the other trade show essentials!

Need help making your next trade show exhibit great? Call or email any time for suggestions on signage, giveaways, custom tablecloths and more.

Debbie Yearwood | Promotional Products Specialist
(800) 234-6605 | promos@perryop.com

About Perry Office Plus
We're Central Texas' largest independent office products & furniture dealer and have been locally owned and operated since our establishment in 1920. Visit our website to shop for all your office supplies and call any of our fantastic Customer Service Reps if you have any questions or need help with your office products.

One Response to Increase the ROI of Your Next Trade Show with the Right Promotional Products

  1. Pingback: 3 Ways to Make “Cheap” Promotional Products Work Better | The Perry Post

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