9 Reasons Custom Promotional Calendars are a Great Marketing Idea

by Debbie Yearwood, Promotional Product Specialist


From a simple magnetic calendar or appointment book with your logo, to a completely custom 12-month wall calendar, here are 9 reasons to use promotional calendars in your marketing mix.

  1. Display your logo all year long.
  2. Lowest cost per advertisement viewing of any promotional product. A promotional calendar is seen 10 times per day on average, every day of the year.
  3. Calendars are used everywhere. Most people use a calendar in either their home or office – or both! Some even keep them in their car!
  4. Calendars are nice to look at, especially when they are attractive, nostalgic, or artistic.
  5. Calendars are functional. People keep promotional items that are useful, or pass them on to someone else to use, but rarely throw them away.
  6. Calendars help your company be remembered! Did you know 74% of calendar recipients could remember the name of the company advertised and 72% could remember the product or service/message advertised.
  7. Calendars keep your customers coming back. It’s true — 70% of calendar recipients plan to do business with the company again.
  8. Calendars improve your customers’ feelings towards your company. In fact, 48% had a more favorable impression of the advertiser after receiving the calendar.
  9. Calendars are a high perceived value gift that most people love to receive. The vast majority of households — 82% – enjoy receiving calendars as a complimentary gift.

There are a huge number of pre-designed calendars available, and plenty of custom options for almost any type of calendar you want to give your customers.

Get a catalog and let’s talk about your calendar project. Just reach out:
Debbie Yearwood, Promotional Product Specialist:
(254) 778-4755 x 112 or promos@perryop.com

Or visit our Custom Products page for more information about our promotional products and custom printing services.

Statistics: PPAI Research Stats, 2011

About Perry Office Plus
We're Central Texas' largest independent office products & furniture dealer and have been locally owned and operated since our establishment in 1920. Visit our website to shop for all your office supplies and call any of our fantastic Customer Service Reps if you have any questions or need help with your office products.

One Response to 9 Reasons Custom Promotional Calendars are a Great Marketing Idea

  1. Pingback: Increase the ROI of Your Next Trade Show with the Right Promotional Products | The Perry Post

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