3 Ways Promotional Products Help Credit Union Member Retention

If you work for a credit union, you probably realize that financial institutions with massive marketing budgets are targeting your members more aggressively than ever. In case you haven’t considered promotional products to be a helpful tool in member retention, here are some reasons to consider adding them into your marketing mix:

Try a branded flashlight with a note thanking the member for ‘shedding light’ on a recent issue.

Try a branded flashlight with a note thanking the member for ‘shedding light’ on a recent issue.

1. Promotional products give new members a sense of belonging and help long-time members brag.

Offering new and current members unique and quality branded items gives them the feeling of being part of the in-crowd or belonging to a group – think team uniforms or college rings. Inexpensive, yet quality items like mugs or tote bags give them an easy conversation piece when talking about their credit union to others.

2. Promotional products can show you are on top of issues.

Complaints, inactive accounts and large withdrawals can be signals to intervene before a member leaves. A phone call with a follow-up gift by mail offers a personal touch.

Showing you are ready to serve members in each stage of life is a big part of retention, too: Special gifts for college seniors – who may be ready for a car loan or other special service – can help retain them after graduation. A member who is selling their home should receive information about branches in their new location, and perhaps a ‘welcome home’ gift when they arrive in town — even something as simple as a magnetic photo frame.

Being creative with your promotions get you more bang for your buck. A branded piggy bank might help promote youth savings plans.

Being creative with your promotions get you more bang for your buck. A branded piggy bank might help promote youth savings plans.

3. Imprinted items can promote your “sticky” products.

Services like mobile banking or bill pay are most likely to retain a member because, once established, switching these services to another institution is almost too tedious to consider. The right imprinted product can help educate members about these services and keep your various services top-of-mind. A branded piggy bank could promote youth savings plans, while imprinted travel mugs remind members of your mobile banking options.

Let’s Get Started!

Promotional products are more than just cheap pens and can definitely have a solid impact when implemented properly in your marketing plan. For your next great idea, call or email us today: (800) 234-6605 x 111 or promos@perryop.com.

About Perry Office Plus
We're Central Texas' largest independent office products & furniture dealer and have been locally owned and operated since our establishment in 1920. Visit our website to shop for all your office supplies and call any of our fantastic Customer Service Reps if you have any questions or need help with your office products.

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