5 Statistics that Prove Promotional Products are a Great Idea for Your Business


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When we talk about imprinted promotional products, you might be thinking… “Why should I put my logo on a pen or keychain? Nobody remembers the name of the company that advertises on those tchotchkhes.”

Actually: 83% of end-users remember the brands on the promotional items they’ve received.

Or you might think, “Is someone really going to change their opinion of me just because I sent them a pen? I doubt it.”

Actually: 42% of end-users have a MORE favorable impression of an advertiser after receiving the item.

This might cross your mind: “Sure, my client is going to love to take the free stuff I give him. But that won’t make him any more likely to do business with me.”

Actually: Nearly 25% of end-users are MORE LIKELY to do business with the advertiser on the items they receive.

You might have considered it this way: “Say I use a promotional product in a direct mail campaign. What assurances do I have that I’ll ever hear from the prospect again?”

Actually: Most end-users have done business with the advertiser AFTER RECEIVING the item.

Have you ever said, “I bet nobody really holds onto a promotional pen. They probably go right in the trash.”

Actually: Writing instruments are the most-recalled promotional item.

BONUS! The typical promotional product is kept for 7 months.

Adding promotional products into your marketing mix in the right way can have a serious impact on your prospecting efforts and client relationships. For your next great idea, call or email us today: (800) 234-6605 or promos@perryop.com. Check out our promo gallery and browse for yourself, then contact us for your custom quote.

About Perry Office Plus
We're Central Texas' largest independent office products & furniture dealer and have been locally owned and operated since our establishment in 1920. Visit our website to shop for all your office supplies and call any of our fantastic Customer Service Reps if you have any questions or need help with your office products.

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